We Build Explainer Videos
That Make Your Pitch In 60 Seconds
We turn your product or service into a clear, on-brand explainer video that holds attention, builds trust, and pushes viewers towards enquiring.
Explainer Video Production for Indian Businesses
in practice.
Explainer videos that make people finally get what you do.
50+
Projects shipped
4.9★
Average client rating
Delhi NCR
Based · serving worldwide
GEO
Found on Google + AI answers
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Overview
The short version.
If your website, ads, or sales calls keep losing people at "so what exactly do you do?", an explainer video fixes that. A good explainer video takes a confusing product or service and makes it obvious in 60 to 90 seconds — what it is, who it's for, and why it's worth their money. At Scult, we script, design, and produce explainer videos for Indian businesses that don't just look good; they move viewers towards enquiring.
Here's the direct answer: an explainer video is a short, focused video — usually animated or a mix of animation and footage — that explains a product, service, or idea simply and persuasively. The best explainer videos lead with the customer's problem, show your solution in plain language, and end with a clear next step. Done right, one video can lift conversions on your homepage, shorten sales calls, and give your ads a scroll-stopping asset.
The problem most businesses have
You know your product inside out, so it's hard to see how confusing it looks to a first-time visitor. People land on your site, skim a wall of text, don't understand the value fast enough, and leave. Or your sales team repeats the same explanation on every call because nothing on your website does the job for them.
You shouldn't have to hope people "figure it out". You need something that explains your offer clearly, every single time, without you in the room.
What you get
What's included in explainer video production?
6 deliverables · fixed price
Discovery and messaging
we get clear on your offer, your buyer, and the one action you want viewers to take.
Scriptwriting
a tight, benefit-led script that leads with the problem and lands your value in plain Indian English.
Storyboard and style
we map every scene and lock a visual style on brand with your logo, colours, and tone.
Voiceover and music
a professional voice and soundtrack that match your audience, in English or Hindi.
Animation and production
polished animated explainer videos, live-action, or a hybrid, whichever fits your product and budget.
Formats for every channel
versions cut for your website, YouTube, Instagram, and paid ads, including vertical and square.
How it works
How it works
4 steps · one fixed quote
- 01
Free consultation
We learn your product, your audience, and exactly what you want the video to do.
- 02
Script and storyboard
We write the script and map the visuals, then get your sign-off before any production starts.
- 03
Produce and refine
We animate, record the voiceover, add music, and share a draft for your feedback.
- 04
Deliver and deploy
You get the final explainer video in every format you need, ready for your site, ads, and social channels.
Why Scult
Why choose Scult for explainer videos?
We produce for outcomes, not just aesthetics
Plenty of studios make pretty videos. We make explainer videos engineered to convert — every scene earns its place and drives towards the enquiry.
AI-powered and faster
We use AI tools in scripting, voice, and production to move quickly and keep costs sensible, without the video feeling generic.
Found, not just filmed
Our real edge is visibility. We optimise your video's title, description, and page so it gets discovered on YouTube, Google, and inside AI answers — not buried where nobody watches it.
India-based and transparent
We work from Delhi NCR with clients across India and worldwide, on clear one-time project pricing. You own the final video and every file we deliver.
Transparent pricing
What Explainer Video actually costs.
Fixed, one-time pricing on the same three tiers as every Scult engagement, scoped here to this service. No hourly billing.
A single, focused explainer video for teams that need one clear asset done well.
Starting from
One-time, fixed price · USD
- A scoping call to agree the message, the audience, and the one response the video needs to trigger
- Script and storyboard for one explainer video, up to 60 seconds
- Animated production in one visual style, with professional voiceover and licensed music
- One widescreen cut delivered ready for your website and YouTube
A fuller explainer video built to work across your website, ads, and social channels.
Starting from
One-time, fixed price · USD
- Everything in Essential, with deeper discovery to cover more than one use case or audience segment
- Explainer video up to 90 seconds, with script and storyboard revisions before you sign off on production
- Your call on production style — animated, live-action, or a mix — picked for what this particular video needs
- Delivered pre-cut to fit wherever it runs: tall for Reels and Shorts, square for feed posts, wide for your site and YouTube
- We set up the video's title, description, and hosting page so search and YouTube can actually surface it
A library of explainer videos for businesses with multiple products, offers, or audiences to explain.
Scoped to you
Custom
Fixed quote after a free call
- Everything in Growth, scaled across a small library of explainer videos rather than a single asset
- Dedicated messaging and scripting per video, keeping one consistent brand voice across the set
- Production style decided video by video — animation for some, live-action or a blend for others, based on what each product needs
- Every video in the set cut and sized for its own channels, including site, YouTube, Instagram, and ad placements
- Script and storyboard sign-off on every video, plus ongoing findability optimisation across the whole library
All prices are one-time project investments · Maintenance retainers available separately
Outcomes
Outcomes you can expect
A strong explainer video works everywhere your business shows up. On your homepage, it can lift conversions by helping visitors understand your value in seconds. Cut down into AI video ads, it gives you a scroll-stopping asset that earns cheaper clicks and better leads. On sales calls, it does the explaining for you, so prospects arrive warmer and closer to buying. Over time, one clear explainer video keeps earning attention, trust, and enquiries long after it's made — the same compounding logic behind good video marketing.
An explainer video is priced as a single, fixed project fee agreed before we start, not a murky package that grows as it goes. What you pay depends on the video's length, the style — animation, live-action, or a hybrid — and how many channel versions you need, all of which we scope on the consultation call. You approve the quote before any production begins.
Most explainer videos take around two to four weeks from kick-off to final delivery. Simpler animated explainer videos are quicker; more detailed productions with custom illustration or footage take a little longer. We agree a clear timeline before we start so there are no surprises.
It depends on your product and audience. Animated explainer videos suit software, apps, and abstract services because they simplify complex ideas; live-action suits physical products, clinics, and personal brands. We recommend the right style for your goals during discovery, so you never pay for the wrong format.
We write it. Scripting is where most explainer videos are won or lost, so we handle the messaging, script, and storyboard as part of the project. You review and approve everything before production, and of course you can share your own notes and ideas.
Yes. As an agency video partner, we deliver your explainer in the formats each channel needs — vertical for Reels and Shorts, square for feeds, and widescreen for your website and YouTube. This makes it easy to reuse one core video across every place your customers are.
Yes. We're based in Delhi NCR and work with clients across India and internationally. The whole process runs remotely over WhatsApp (+91 92506 80738), email, and scheduled calls, with files shared online. Want a video that finally makes people get what you do? Book a free consultation and we'll plan an explainer video that turns viewers into leads.
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